SHISEIDO Group has launched its first Travel Retail exclusive collection for NARS – with the global launch of NARSissist #Jetsetter.
Born out of audacity, high style, high fashion, NARS celebrates true freedom of expression with its versatile and creative range of wearable, high-quality makeup solutions. With a huge and loyal fan base in domestic markets, Travel Retail is still a relatively new channel for NARS but it is definitely advancing rapidly.
“NARS has been performing extremely well in Asian travel retail, especially in South Korea,” says Philippe Lesne, Global Travel Retail President. “We have also seen very positive sales with Chinese customers, even though the brand will not be launched there domestically until 2017.”
The potential seen for NARS within Travel Retail and the awareness of the travelling consumer’s desire for exclusives has paved the way for the launch of NARSissist #Jetsetter. Inspired by the global traveller – on the move whatever the time of day or night, NARSissist #Jetsetter is created as the perfect 24 hour makeup solution. Convenient to use and highly qualitative, NARSissist #Jetsetter provides a timeless gradient of colour options for a flawless look.
“We are very aware of the need to meet the specific needs of the traveller and NARSissist #Jetsetter is positioned as the must-have handbag accessory for every globetrotting woman,” adds Philippe.
NARSissist #Jetsetter comprises four individual sets to meet all facial needs:
NARSissist #Jetsetter Eye, Cheek, and Lip Palette
The perfect travel companion for women who want to ensure they always look their best. This luxuriously versatile pack offers a full-face touch-up in a single compact. Featuring award-winning Laguna Bronzer and Orgasm Blush. The set features:
• 3 new Eyeshadow shades
• Orgasm Blush and Laguna Bronzing Powder
• Mini Lipgloss
NARSissist #Jetsetter Lip Pencil Trio
The ultimate travel Lip set. Three Velvet Matte Lip Pencils in iconic colours that glide on easily and last from gate to gate. Packed in a range of tones for every time zone. The set features:
• Jardin des Tuileries Satin Lip Pencil
• Dolce Vita and Dragon Girl Velvet Matte Lip Pencils
NARSissist #Jetsetter Orgasm Face Set
Enjoy the ride with the Orgasm Collection for Lips and Cheeks. This great compact will get you glowing on a thrilling departure from the ordinary. The set features:
• Orgasm Blush
• Orgasm Lip Gloss
• Mini Orgasm Illuminator
• Mini Orgasm Multiple
NARSissist #Jetsetter Travel Brush Set
A three brush set that enables you to apply eyeshadow and blusher at any time. Convenient and perfect for those who want to look glamorous whilst travelling. The set features:
• Travel Sized Blush Brush
• Travel Sized Eyeshadow Brush
• Travel Sized Wide Contour Eyeshadow Brush
Continues Philippe: “Travel Retail is seen as an integral element of Shiseido’s VISION 2020 to revitalise the company and its brands. NARS – alongside our other prestige brands such as Shiseido, Clé de Peau Beauté and BareMinerals– are all seen as key to this revival.
“NARS is an incredibly on-trend brand, highly respected by designers as our recent collaborations with Christopher Kane and now Steven Klein indicate, and extremely active in the critical social media arena. With a rapidly growing following, introducing a travel retail exclusive offer was a natural next step.”
TFWA World Exhibition also sees the introduction to global travel retail of NARS Steven Klein: The Collection – a limited edition Colour Collection of 13 new SKUs and two limited edition formulas. Featured previousl on Duty Free Hunter here.
Considered one of the most important conceptual artists working in fashion today – and the mastermind behind many luxury advertising campaigns – Klein’s collaboration with NARS combines bold, arresting imagery with a captivating shade range and unique gift sets to create an offer that guarantees stand-out in travel retail and domestic markets.
Available in Travel Retail from November 2015 the collection includes Killer Shine Lip-gloss, Killer Shine Lipstick and Single Eyeshadows – all in various inspirational shades.
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